Comprehensive Revamp of the Mobile App Backend and Frontend, a top brand extension of Titan

Name: Primathon Technology
Address: Plot No. 86, 4th Floor, Sector 44, Gurugram, 122003, IN
Telephone: 9205966678

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About Mia by Tanishq

100+ stores across India.
Sub-brand of Tanishq, part of the Titan Company, which is one of India’s largest jewelry retailers.
Part of a company with $3 billion+ annual revenue.
Over 50 collections of trendy and modern jewelry targeted at young working women.
Part of the Tata Group, a $128 billion+ multinational conglomerate.

Our Project Goals

Boost app performance to improve user engagement.

Revamp the backend and frontend of the Mia App.

Enhance security for a safer user experience.

Migrate the backend database from the IBM system to the Salesforce platform.

Boost app performance to improve user engagement.

Revamp the backend and frontend of the Mia App.

Enhance security for a safer user experience.

Migrate the backend database from the IBM system to the Salesforce platform.

List of Services We Provided to Mia by Tanishq

Backend Revamp and Migration

We overhauled the app's backend architecture and successfully migrated their database from IBM to Salesforce, leading to significant performance improvements.

Backend Revamp and Migration

New Features Development

Bug Fixing and Performance Optimization

Frontend Development

Performance Optimization

Ongoing App Management

Technology Used

Android

iOS native

Nodejs

AWS force

Mia by Tanishq's Digital Transformation: A Strategic Approach with Primathon Experts

Initial Consultation Sessions

We began with multiple consultation sessions to understand Mia’s business goals and the need for revamping their mobile app. This helped us create a detailed action plan for improving the app’s performance and security.

Roadmap Creation

With a clear understanding of Mia by Tanishq’s vision, we developed a roadmap to guide the entire development and migration process. This roadmap allowed us to ensure all features and improvements were aligned with their goals.

Technology Implementation

After agreeing on the strategy, we revamped the app’s backend using Node.js and migrated the database to Salesforce for enhanced performance and scalability. We also developed new features to provide users with a smoother experience.

Feedback Integration

Continuous feedback from Mia’s internal team was incorporated into the development process to ensure we addressed their needs effectively and delivered high-quality results.