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From Concept to Launch: Discover How We Developed Kwikpass for GoKwik

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About GoKwik

  • Serves over 5,000 merchants.
  • Impacting over 10 million customers across various online platforms.
  • Raised over $30 million in funding from notable investors.
  • Experienced a 400% growth in revenue over the past year.
  • Supports over 100 million transactions annually.
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Our Project Goals

Develop a new product, Kwikpass, which aims to transform user login experiences.
Create a seamless one-click login feature.
Address the obstacles and lengthy process during the login process.
Develop a reliable backend system.

List of Services We Provided to GoKwik

Full Development Cycle

Comprehensive planning, design, and execution of the Kwikpass product.

Full Development Cycle

User-Centric Design

Robust Backend Development

Technology Used

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React

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Node.js

GoKwik Digital Expansion: A Strategic Journey with Primathon Experts

Requirement Gathering

The development process for Kwikpass begins with engaging consultation sessions. These discussions focus on understanding the product's vision and objectives, identifying user needs, and determining key features, with particular emphasis on the one-click login functionality.

Feature Prioritization and Roadmap Creation

Once the core features are defined, they are prioritized based on user impact and technical feasibility. This leads to creating a comprehensive roadmap outlining the phases of development, milestones, and timelines, ensuring alignment with business goals and user needs.

Technology Stack Selection

The appropriate technology stack is selected to support the development. React is chosen for the front end, while Node.js is utilized for the back end, providing a robust foundation for the application.

Development and Testing

During the development phase, the Kwikpass product focuses on the one-click login feature—regular stand-ups and sprint reviews to track progress and address any blockers. Rigorous testing follows, including unit tests, integration tests, and user acceptance testing.

Launch

As the product nears completion, launch preparations begin. After launch, we continuously optimize the product's performance, ensuring a successful introduction to the market, all while maximizing impact.

GoKwik and Primathon’s Collaboration was a Collective Success!

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A 20% boost in customer retention.

15% increase due to the streamlined login process.

30% reduction in cart abandonment rates.

User login times were reduced by 40%, making the process significantly faster.

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