Explore How Primathon is Enhancing Brarista's Shopping Experience with AI-powered Personalization and Intelligent Support

Name: Primathon Technology
Address: Plot No. 86, 4th Floor, Sector 44, Gurugram, 122003, IN
Telephone: 9205966678

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About Brarista

Brarista is a renowned lingerie brand offering collections that blend style, comfort, and a perfect fit for modern women.
Trusted by over 1 million customers worldwide.
Serves 500+ retail stores and a growing online customer base.
Recognized for blending elegance and everyday functionality in women’s innerwear.

Our Project Goals

Develop an AI-powered chatbot for seamless and personalized shopping.

Provide hyper-personalized product recommendations to drive user satisfaction and repeat purchases.

Automate and accelerate customer query resolution through natural language understanding.

Design and integrate a size determination quiz to help users find the right fit with confidence

Develop an AI-powered chatbot for seamless and personalized shopping.

Provide hyper-personalized product recommendations to drive user satisfaction and repeat purchases.

Automate and accelerate customer query resolution through natural language understanding.

Design and integrate a size determination quiz to help users find the right fit with confidence

Services We Are Delivering to Brarista

Conversational Shopping Assistant

Developing an AI-powered chatbot that interacts with users to simplify their product search, suggest ideal fits, and answer questions in real-time.

Conversational Shopping Assistant

Smart Recommendation Engine

Customer Query Resolution System

Size Determination Quiz

Seamless Website Integration

Technology Used

React

Python 3.10

MongoDB

Langchain

Fast API

Brarista’s Digital Transformation: A Strategic Approach with Primathon Experts

Discovery Workshops

We conducted multiple brainstorming sessions to understand Brarista’s digital roadmap and e-commerce objectives. These insights formed the foundation for our AI implementation strategy.

Feature Roadmap

A clear execution plan was developed aligning Brarista’s product experience goals with modern AI capabilities for real-time assistance and personalization.

Tech Deployment

We implemented a FastAPI-based backend, integrated Langchain and LangGraph for conversation flow, and built a modular React frontend to support chatbot UI and quiz features.