How We Helped Boosting Conversions and UES for India’s Largest Gadget Discovery Platform

Name: Primathon Technology
Address: Plot No. 86, 4th Floor, Sector 44, Gurugram, 122003, IN
Telephone: 9205966678

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About 91mobiles

25 million monthly active users, making it India’s largest gadget discovery site.
50 million page views per month, ranked in the top-200 websites in India.
A vast database of 45,000+ mobiles and electronics.
Provides interactive tools to help users make informed decisions in the fast-evolving tech world.

Our Project Goals

Improve user experience and boost conversions on the website.

Ensure 24/7 accessibility across multiple languages to address customer concerns globally.

Enhance the recommendation system for users, enabling easier discovery of gadgets based on personal preferences.

Facilitate comparison features for gadgets, allowing users to make side-by-side comparisons.

Improve user experience and boost conversions on the website.

Ensure 24/7 accessibility across multiple languages to address customer concerns globally.

Enhance the recommendation system for users, enabling easier discovery of gadgets based on personal preferences.

Facilitate comparison features for gadgets, allowing users to make side-by-side comparisons.

List of Services We Provided to 91mobiles

MVP Recommendation Engine

We built a robust recommendation engine that could offer users personalized phone suggestions by understanding their preferences for brand, features, and price.

MVP Recommendation Engine

Phone Comparison Tool

Detailed Product Information

AI Chatbot Development

Technology Used

Natural Language Processing (NLP)

Data Analysis tools

A Collaborative Process with Primathon

Discovery Phase

Collaborated with 91mobiles to define the Minimum Viable Product (MVP) through brainstorming sessions and data analysis to understand user journeys and requirements.

Development Process

Initiated by building and testing the MVP, followed by iterative improvements based on new data insights and cost optimization. The development process was user-centric, ensuring continuous alignment with 91mobiles’ goals.

Iterations and Optimization

After the successful launch, Primathon worked closely with 91mobiles to enhance the user experience and expand the recommendation engine’s scope to other gadgets. The solution evolved with ongoing feedback from users and data-driven insights.